Boston Red Sox Nike RBI
Documentary coverage and asset development project through the 2025 season
The Red Sox Foundation runs Nike RBI baseball and softball leagues in Boston, Chelsea, and Lawrence, supporting programs that provide no-cost access to play, equipment, and coaching for 2,000 boys and girls ages 5-18. To support the Red Sox Foundation in documenting their expansion of the Nike RBI program across Boston, we collaborated on a campaign highlighting stories of children and families benefitting from and contributing to Red Sox Foundation-sponsored Nike RBI baseball and softball teams, with a focus on community and personal impacts of programming beyond sport.
The project was constructed to support two marketing focus areas, accomplished through two types of photography:
Recruit new players, coaches, and sponsors - stylized portraits
Showcase program impact and solicit donations - documentary coverage
Stylized portraits
These portraits were designed to be as versatile as possible, while still incorporating the iconic architecture of Fenway and the vintage style of the Red Sox’s 2025 season branding.
Six Nike RBI athletes from both softball and baseball teams were photographed in a media day-style session. The product was a collection of cohesive, yet unique photographs which may be used by designers for flyers, posts, billboards, presentations — all which may be used to recruit new players to the Nike RBI program.
Documentary coverage
Three dedicated individuals involved with Nike RBI — Ann Walsh, Pedro Ruiz, Caleb Ruiz — were showcased through documentary coverage of games and practices. Photos gathered of each individual intended to capture how Nike RBI has impacted each of their lives differently, often beyond athletics. Interviews were completed with Ann, Pedro, and Caleb to further generate quotes which can be used for social media, impact reports, and presentations. Additional coverage of RBI games and events supplemented coverage of these three individuals.
Deliverables
Three individual posts were created alongside the Graphic Design team to be shared on the Red Sox Foundation social media platforms, including Instagram, X, Facebook, and LinkedIn following the conclusion of their season.
